OnePlus is a Chinese smartphone manufacturer known for producing high-quality devices at competitive prices. The company was founded in December 2013 by Pete Lau and Carl Pei. OnePlus quickly gained popularity by offering flagship-level specifications and features at a more affordable price point compared to other major smartphone brands.

Here are some key details about OnePlus:

1. Product Lineup: OnePlus primarily focuses on smartphones but has also introduced other products such as wireless earphones, smart TVs, and accessories.
2. OxygenOS: OnePlus devices run on OxygenOS, a customized version of Android, which offers a clean and near-stock Android experience with additional features and customization options.
3. Flagship Features: OnePlus devices often boast flagship-level features, including high-resolution displays, powerful processors (such as Qualcomm Snapdragon), ample RAM, and large storage capacities. They are also known for their fast charging technology called “Warp Charge” or “Dash Charge,” which allows for rapid charging speeds.
4. Collaboration with McLaren: OnePlus has collaborated with the luxury car brand McLaren to release limited edition smartphones with design elements inspired by McLaren’s aesthetics.
5. Pricing Strategy: OnePlus aims to provide high-quality devices at a lower price point compared to other flagship smartphones. While the initial OnePlus devices offered significant cost savings, the company’s pricing has gradually increased with the release of newer models.
6. Community-Oriented Approach: OnePlus has a strong community of users and enthusiasts who actively participate in discussions, feedback, and testing of OnePlus products. The company often incorporates user feedback into its product development and software updates.
7. Global Presence: OnePlus initially gained popularity in the Chinese and Indian markets but has expanded its presence to many countries around the world. It has established partnerships with major mobile carriers in several regions.
8. Recent Models: As of my knowledge cutoff in September 2021, some of the notable OnePlus smartphone models include OnePlus 9, OnePlus 9 Pro, OnePlus 9R, OnePlus 8, OnePlus 8 Pro, OnePlus 8T, OnePlus Nord, and OnePlus Nord CE.

Please note that the smartphone market evolves rapidly, and OnePlus may have released newer models or made changes to its product lineup since my last knowledge update. It’s always a good idea to visit the official OnePlus website or reliable technology news sources for the most up-to-date information on OnePlus devices.